Marcel van der Stroom

Marcel van der Stroom
Founder and CEO
  • 2023 - Now

    Founder & CEO - Outsider B2B

    Support small & medium sized businesses with Finance, IT and Marketing improvement projects. 

  • 2021 - Now

    Founder & CEO - The PPC Doctor

    Provide audience research and digital marketing consulting. 

  • 2016 - 2020

    Business Unit Sales Controller - ASML

    In charge of deal structuring team for $300M / year business unit selling capital equipment, services and software to semiconductor industry. 

  • 2014 - 2017

    Business Architect - ASML

     Designed and aligned business processes with strategies to achieve ASML's goals. Led SAP integration to drive digital transformation and process redesign. Ensured SAP solutions supported business objectives for scalability and competitiveness.

  • 2000 - 2014

    Various Financial Controller Functions

    Experience in Order to Cash process, Cash Flow Management, Profitability Analysis, Supply Chain Management, Manufacturing, Sales and Marketing. Based in Netherlands and USA. 

Industry Exposure

Capital Equipment negotiation experience with large technology companies, including  Apple, IBM and Broadcom.

Extensive experience with top 50 semiconductor manufacturing companies in Europe and USA, including